Case Study: Integration of Conversion APIs for an Online Store Connected to a CRM

Context: A Strategic Collaboration with Our Team

We had the opportunity to support an online beauty store in optimizing its performance and improving its conversion rate. To address their challenges, we implemented a strategy that integrated several tools and technologies:

1. A CRM (Customer Relationship Management): Using solutions like HubSpot or Salesforce, we enabled the store to track customers, analyze their behavior, and effectively manage their purchase history.
2. Advertising platforms: We leveraged Facebook Ads and Google Ads to attract new customers and promote products in a precise and targeted way.
3. A Conversion API: By integrating an API, we ensured seamless data synchronization between the store, the CRM, and advertising platforms to maximize outcomes.

Problem: Cart Abandonment

Despite active advertising efforts, the store faced a significant challenge:

• 30% of visitors added products to their carts, but only 5% completed their purchases.

This abandonment rate represented a significant missed opportunity. Our team mobilized to propose and implement a tailored solution.

Our Solution: Optimization through Conversion API Integration

With a personalized approach and innovative tools, we turned this challenge into a growth opportunity. Here are the key actions we implemented:

1. Retargeting cart abandonments via ads:
   By synchronizing abandoned cart data with Facebook Ads, we enabled the store to retarget these visitors with personalized ads displaying the products left in their carts. This strategy increased customer engagement.
2. Automated follow-up emails via the CRM:
   Using the CRM, we automated personalized follow-up emails reminding customers about their abandoned carts. These emails included:
   • A reminder of the forgotten products.
   • Purchase incentives, such as exclusive offers or free shipping.
3. Synchronizing conversions with advertising platforms:
   Conversions generated through these actions (emails or ads) were then transmitted to advertising platforms via the API. This allowed us to optimize campaigns by adjusting budgets and increasing the relevance of the ads.

Results Achieved

The joint efforts of our team and the store produced measurable and significant results:

• 15% increase in overall conversion rate: Thanks to retargeting and personalized emails, more visitors completed their purchases.
• 20% reduction in Cost Per Acquisition (CPA): Advertising campaigns became more precise, minimizing unnecessary expenses.
• Improved customer experience: Customers felt better understood and valued thanks to personalized and relevant interactions.

Conclusion

We are proud to have helped this store overcome its challenges through the strategic integration of conversion APIs. This collaboration demonstrates how a tailored technological approach can turn a challenge into an opportunity, boosting performance and creating an exceptional customer experience. We remain committed to supporting other businesses on their journey to success.